Who are we ?

Billie and Axel is a Montréal based, family-owned ministyle online boutique. We offer a collection of carefully selected items from brands and designers all over the world for babies & kids.

Parents of two minis, we are running this business with passion, on top of our other professional and family responsibilities. Inspired by our own kids, we select, try and approve the products you will find at Billie & Axel.

billie and axel minis

All items have been handpicked with a desire to bring the best of international fashion and decoration to young kids & parents. Our selection is greatly influenced by minimalistic Scandinavian design by our own Swedish origins, European flair (yes we are Swiss as well) and North American craftsmanship (again, Americans too !). We continuously search for the best range of good quality, long lasting clothing and unique designs we can find!

You will discover also that our online store as a recurrent theme: Monochromatic! We believe that Black & White are the purest colors of all. These colors are Eternal, never go out of style, and allow personalization. Any touch of color and style can be added to a B&W outfit! Like the Ying & Yang, they represent the true balance, “mi-Ange, mi-Demon”, at the image of our minis !

What is our purpose ?

Billie & Axel gives you the possibility to shop your favorite brands from the comfort of your home, 24/7, without any concerns for high shipping prices and custom fees.

We know how complicated shopping with the little ones can get. Our hope is that Billie & Axel can make your parenting life a little easier and that you’ll truly enjoy your online shopping experience with us.

Our mission

Despite running a small business, we are very keen on providing you the best professional online experience possible and offer you a high-quality client service. We are always improving and growing, your feedback is important to us. Please do not hesitate to provide your input!

All questions, comments or concerns are very welcomed, so feel free to reach us anytime at info@billieandaxel.com.

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